In the 1981 video, Steve Jobs and Apple appear for the first time

Apple co-founder is already an expert in explaining why computers, especially Apple’s, will change the world in the form of network-TV early. “One of the great things about television is that it always seems to go for the most common denominator.” That was a fantastic acerbic discipline, and it is not surprising to hear it from Steve Jobs correctly.What he noticed about it was that he told ABC News reporter Bob Brown in February 1981, in an unwritten video never intended for public distribution.

Apple’s 25-year-old founder is bragging about Brown’s work as they both prepare for an interview stored in unedited form and eventually become digitized by ABC. At that time, Apple was less than five years old, and the Services had not yet become very popular, although the company profile and its own were greatly promoted by Apple’s blockbuster IPO on December 12, 1980. In music and culture social media has shaped Most Innovative Companies list. The video is a fascinating look at Steve Jobs in the process of becoming Steve Jobs. And here it is, thanks to a YouTube account called Sir Mix-A-Lot Rare Music:

Brown, who wore the veil, spoke with Services for nearly 20 minutes in a clip, apparently at the Services office at Apple’s then-on Bandley Drive in Cupertino. The Apple II computer was on the table with a photo of a woman I thought might be Barbara Jasinski, a friend of Mrs. Jobs of the time (I welcome any final identification). An embarrassing feature of the Apple logo stands on the wall. Because of this in raw art, you get to see the sausage-TV TV shows being made: At one point, work asks Brown whether they’re just chatting or the staff interview has begun. In the end, the unseen female composer even Brown feeds her questions so you can also ask them from a different camera angle.

ABC records show that the interview was recorded on February 18, 1981. I am normally convinced that it was food for the 20/20 magazine section, which is mostly about video games and was released on May 28 of that year. (I’m not good at it because I don’t really see it, and I’m not sure if anyone else has it in the last 41 years.) The Apple II computer is a pretty cool gaming device in itself, but the network seems to have it. Find Services to balance your interviews with gaming industry people, such as the founders of Activision — after all, Apple’s success shows that in-house computers are not just about gaming.

The oldest Steve Jobs video on YouTube seems to be a clip prepared for the previous interview, which appeared on the San Francisco KGO TV channel in 1978. In that one, he seems surprised by the idea that it may appear on television, he said the prospect makes him feel like throwing up. By the time he sat down with Brown in 1981, he looked like the same thing — hirsute luxury, with large, nerdy glasses. But it is a much more reliable discovery, known as the great irreplaceable communicator that will stream everything later from the Macintosh to the NeXT computer to the iPhone.

The answers to some of Brown’s questions are as glib as they are because they are not so ruthless. At a time when many consumers have yet to encounter a personal computer in person, work has become adept at detailing the PC’s significance in a compelling fashion, and has your patter down. He loved to call computers the imaginary bicycle — the story of Steven Sinofsky about that famous imitation — and also compared them to powerful cavalry. He even did that in the form of the second ABC at the same time: That person was with Nightline’s Ted Koppel and it took place on April 10, 1981, after Brown’s interview but before the 20/20 part air. There are also echoes of those conversations in the presentation of The Work on CBS Evening News for December 29, 1981, although he then screamed about people being “tricked” by computers instead of focusing on their practicality in business and planning. -academic.

Watching Jobs talk about Apple early in its history, it is tempting to find incredibly detailed information about where the company is going – say, an announcement that its top destination is to give people have a powerful personal computer that they can put in the bag by, oh, 2007. None of these 1981 videos have anything to offer. But Jobs plans the next decade of computing for Brown in a very beautiful way: He says computers will be much more advanced to be easier to use, and they can cost more. as a result. That happened with both the Mac and its predecessor the Lisa — two ground-breaking improvements on the Apple II, which was under development in early 1981, but still undisclosed improvements.

As the February 1981 clip goes down, Brown asks Jobs if he is interested in vacationing in the area immediately. Jobs says it has been long enough since the holidays anywhere, then muss, “So I do them maybe I succeed. . . whether I can move in three months — so far, I have not been successful. ” That sounds like humblebragging. But I hope that at some point in the next 30 years, you stop using the length of your vacations as the basis of what you have achieved.

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