Impact of Apple App Tracking feature, Snap hit with lawsuit for reduction

An impact on many companies, tt it is no secret that the Apple Application Tracker feature, focuses on giving users more control over their data.

Now, Snap has hit out with a lawsuit from an investor alleging that a declining company like App Tracker App will affect its revenue.

According to a report by Reuters, Snap was hit with a lawsuit this week. Posted in Los Angeles Federal Court, the lawsuit comes three weeks after Snap reported lower-than-expected earnings, pushing its stock down 25%.

Investor Kellie Black said in the lawsuit that Snap and several executives overruled the company’s ability to comply with Apple’s extensive update updates in May and prevent digital advertisers from tracking iPhone and iPad users without permission. they.

A spokesman for Santa Monica, a California-based company declined to comment on the lawsuit on Friday.

When it reported its earnings for the fourth quarter spending last month, Snap lost expectations on revenue by $ 3 million. CEO Evan Spiegel explained at the time this loss was caused by Apple’s privacy changes:

“Our advertising business is hampered by changes to the iOS ad tracking system that was rolled out by Apple in July and July,” CEO Evan Spiegel said during a call with analysts. “While we expect some measure of disruption, the new Apple measurement solution provided is not as big as we expected, making it more difficult for our advertising partners to measure and manage their advertising campaigns for iOS. ”

Earlier this year, Spiegel strongly argued in favor of Apple’s App Tracking Transparency program in several cases.

Therefore, Snap is not the only company affected by Apple privacy changes. Whether or not there is anything that this case is there to see.

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