WHAT? iMedia will launch 16 new brands across its three national television networks ShopHQ®, ShopBulldogTV and ShopHQHealth during the first quarter, with a focus on beauty and wellness.
THE DETAILS Brands include MAC, Annayake, Snow Fox Skincare, Eleven Skin and CBD Physicians Grade.
Consumers will now be able to purchase the new products on the three television networks, accessible via cable and satellite, broadcasting over the air, mobile apps and live streaming.
BECAUSE? iMedia said it continues to view brand building as its top priority, with a clear focus on beauty, health and fashion. The company launched 40 new brands in the first six months of 2019.
Tim Peterman, CEO of iMedia Brands. “There were 15 brand launches in the first quarter and 25 brand launches in the second quarter, which together generated over 19% of our revenue during that six month period. We believe these 16 brand launches for the first quarter have the potential to be even more productive and this is exciting for our …
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