Fortnite is back on iOS, TikTok has a new marketing offering, and the application has arrived at NewFronts

This week the Apps is a weekly feature that reviews the latest mobile OS news, mobile applications, and the entire app ecosystem. According to the most recent end-of-year forecasts, the app market will continue to grow, with a record amount of downloads and user spending across both iOS and Google Play stores combined in 2021. According to App Annie, global spending exceeds iOS and Google Play will reach $ 135 billion in 2021, and that number is expected to rise when its annual report, which includes third-party hardware stores in China, comes out next year. According to the study, consumers recorded 10 billion more applications this year than in 2020, a total of roughly 140 billion new records.

Applications are not a way to go beyond working hours – they are also a big business. In 2019, mobile-first companies averaged $ 544 billion, 6.5x higher than those without a single mobile focus. In 2020, investors sold $ 73 billion in capital into mobile companies – a figure that is 27% year over year. This week the Apps offers a way to keep up with the fast paced industry in one place with the latest from the world of apps, including news, updates, startup expenses, collections and assets, and much more more. Do you like This Week in Applications in your inbox every Saturday? Register here: techcrunch.com/newsletters

Epic Games battle with Apple has found the title of its mobile game Fortnite has been banned from the App Store since Epic broke Apple’s rules around in-app purchases, then used its proceeds to fight a legal battle over the case antitrust. But this week, Epic Games found a way to get back to the iPhone, and with the help of a famous partner, in particular. The company integrates with Microsoft’s Xbox Cloud Gaming service which runs games on iPhone and iPad within the browser. Fortnite has now joined the ranks of Xbox Cloud Gaming, meaning customers on iOS will once again be able to play the popular game. The move follows Nvidia’s announcement earlier this year that Fortnite will be profitable through its own GeForce Now project.

In a statement, Microsoft said Fortnite was the first free-to-play title to join its cloud gaming service, stating that users would not need to subscribe to GamePass to play. All users need to do is go to Xbox.com/play on their device’s web browser, then sign in with their Microsoft Account to get started. “It’s an important step in adding a free-to-play title to the cloud gaming catalog as we continue our cloud journey,” said Catherine Gluckstein, vice president and product manager, Xbox Cloud Gaming, in a blog post. “We are starting with Fortnite and will look to bring more free-to-play games to the public in the future.”

This week, IAB’s NewFronts held its hybrid event where companies delivered their incoming friends to advertisers. While a number of streams are there to promote new ads and promotional products, including a popular program of new digital advertising embedded features, many app developers, including Meta, Twitter, Snap and TikTok, are also available in general, as they are no longer social networks but gaming platforms have their own rights. TechCrunch covered the event and several announcements, including the following:

TikTok: The short-form video application introduces TikTok Pulse, a new text-to-speech solution that ensures that branded ads are tracked to the top 4% of all videos on TikTok. Essentially, the solution will also be the first advertising product that involves revenue sharing with developers, offering a 50/50 share. Ads can be targeted across 12 categories, such as beauty, culture, pets, games, TV & movies, sports, Spanish, sports and entertainment, and more, and can be purchased through the Advertising Manager TikTok by selected providers.

Snap: A social app featuring a Cameo partnership, a new ad format and more original programming during its presentation. The Snap x Cameo Advertiser program allows Snapchat video advertisers to partner with Cameo’s top talent to create custom short-form video ads for Snap. The new advertising product, Snap Promotions, offers content partners a way to expand beyond their organic reach with Snapchat’s Fun You feed on the Stories page. The company also expanded its series of productions with programs from Simone Biles, La’Ron Hines, Marika Sila and Kairyn Potts and others, as well as renewals with “Charli Vs. Dixie, ”featuring TikTok stars, among others.

Three: Social network touches its founders and uses video at the event, with a highlight on The Reels. Alongside the announcement, Meta told the developers it will pay for the original content in Facebook Reels. The company says it will pay specifically for original content and will release new “challenges” that allow developers to earn more as they complete different platforms. Some of the metrics shared with advertisers: 50% of the time spent on Meta platforms now includes video; over 2 billion people watch videos with streaming ads; and more than 700 million people use AR effects each month.

Twitter: Soon to be Elon’s social networking site is to convince advertisers caution that its platform will also provide a safer experience for their marketing messages after Elon Musk switched to the “free” social network – transfer of advertisers do not worry. would mean hate speech and stigma content could become widespread. Twitter is promoting its premium video and media partnerships to show that the highest quality content will be available to them, including content from Condé Nast’s red carpet stream, live WBNA games, revealing what people are streaming from E! News and other content from Creation, Revolt and more.

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