Fiber-based cup for Mac & Cheese

Upon completion of testing, the brand will launch a new variety of Mac & Cheese Shapes in 2021, using the new cup and new design. The fiber-based microwave mug currently under test is microwave-safe and filled with the same delicious Kraft Mac & Cheese that families know and love. In addition, the innovative mug will eliminate the plastic label thanks to the new direct printing technology. The intent of the design change from plastic to fiber is to reduce the use of plastic and be both recyclable and compostable in industrial composting plants. Kraft is working with external partners to certify and incorporate appropriate recycling labeling to help consumers know exactly what to do with the packaging after enjoying their meal.

“Consumers are at the heart of everything we do and we know they are looking for more sustainable packaging options without sacrificing the convenience or taste they love from Kraft Mac & Cheese,” says Matt Carpenter, Marketing …

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