Facebook launches a new advertising campaign to convince iPhone users to enable ad tracking

Various data is used by companies such as Facebook to personalize ads for a single person based on demographics, geographic location, interests and activity. Late last year, Apple introduced its new privacy-focused changes that forced all app developers to explicitly ask users for permission to collect this data. Facebook wasn’t happy (and isn’t yet).

In addition to preparing a lawsuit to accuse Apple of anti-competitive behavior, Facebook is launching a new advertising campaign focused on helping small businesses through tough times. A video ad was posted on Thursday with the slogan “Good ideas deserve to be found”.

You see, before iOS 14.5, any app (not just …

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  • According to this source Facebook launches a new advertising campaign to convince iPhone users to enable ad tracking
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