Facebook and Apple share the upcoming App Tracking Transparency feature in iOS 14

Update 1 (12/18/2020 @ 12.25am ET): Apple’s recent response added. Scroll to the bottom for more informationon. The article published on December 17, 2020 is preserved below.

In June 2020, Apple announced that updating iOS 14 to its mobile operating system would introduce a mechanism for users to disable in-app ad tracking by refusing to share the IDFA identifier with app developers. This feature, called App Tracking Transparency, has drawn the ire of advertising giants for the impact it would have on their business. Apple delayed applying the feature until 2021 to allow developers to adapt their apps. But as 2021 approaches, advertising giants like Facebook have again responded to Apple for the feature.

The app tracking transparency framework essentially requires user permission to access app-related data for user or device tracking. And in a separate policy update, Apple required apps in Apple’s App Store to provide users with more details about personal data‚Ķ.

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