Facebook ad campaign thwarts Apple IDFA’s privacy change

Again from the new Facebook advertising campaign, “Good ideas deserve to be found”.

Facebook

Facebook continues to publicly defend personalized advertising with a new advertising campaign called “Good Ideas Deserve to Be Found”.

The company says the campaign is intended to “help people understand how the personalized ads they see help them discover new things they love and support businesses in their community.” It will appear on TV, radio and digital platforms starting Thursday.

Facebook executives said the initiative is meant to support small businesses struggling during the pandemic.

But Facebook has another reason: Apple is making a change to the iPhone that should overturn the …

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