The 10 winning photos from the company’s new photo shoot “Shot on iPhone” have been unveiled. There were lots of flowers, as expected. Macro Mode is the focus of the 2022 edition of the “Shot on iPhone” challenge, which Apple holds every year to promote the current iPhone camera. Macro mode, which was first demonstrated on the iPhone 13 Pro and iPhone 13 Pro Max, allows users to shoot close-up photos with a focal length of at least 2 millimeters. In practice, most of the macro photos you will see are part of a broader version of nature photography. Challenge Macro’s ten winning shots is no exception.
Flowers and leaves are the most popular subject, with six out of ten drawings depicting them in an unexpected, semi-albstract form. The two most beautiful shots are leaving the crowd. One is a colorful rendition of glass fiber, reminiscent of Psychedelic gummy candies. The other one is a lucky fisherman of a snowflake in a long shock of blonde (dog) hair. A panel of consulting judges from the company and Apple has selected the images, reviewing all the submissions in a few weeks. Winners will not receive any specific home prize. However, they will pay for the license of the image, which will end up in the Apples Shot on iPhone billboards, or will be used for the company’s digital advertising.