For streaming service, Disney’s earnings report on Thursday told a familiar story, Disney +: Although the number of subscribers has been slow but still the numbers are growing.
Disney announced it added 2.1 million subscribers for its fourth quarter spending, which ended October 2. That’s down from 12.6 million added in the previous quarter.
Reduced growth is also a story in AT & T’s WarnerMedia and ViacomCBS. NBCUniversal’s Peacock added “a few million subscribers” but did not feature a new feature.
Netflix alone bounced back this quarter, garnering 4.4 million additional subscribers compared to just one million additions in its second quarter. Netflix is expecting a big boom even in the next quarter, predicting 8.5 million new subscribers on the power of “Game Squid” and other buzzy content coming to work before the end of the year, including “Tiger King 2.”
Decreased growth among many streaming services may suggest diminished pandemic benefits as more people return to outdoor activities and homework.
However, the general trend of online TV cancellations and streaming subscriptions appears to continue. Disney, WarnerMedia and AMC Networks all also confirm past full year and future forecasts. And while pandemic benefits may have slowed down, production reductions and locks have also ended, which will lead to a shortage of new content for all streaming services.
Determining who wins and losing a game is not easy. An easy way to measure that is by looking at total subscriptions and average revenue per user, or ARPU. But not all companies disclose those numbers.