In today’s ExchangeWire news summary: Digital video advertising experiences significant growth in Australia; Google’s apps are frustrated by the lack of updates as the company continues to resist Apple’s “nutrition labels” initiative; and the Australian media see traffic plummet in the wake of Facebook’s decision to stop sharing news.
Investments in digital video advertising increase 41% in Australia
Investments in digital video advertising increased 41% in Australia during the fourth quarter of 2020, reaching AU $ 642.7 million (£ 361.2 million) by the end of the year. The results, which come from a report by the International Advertising Bureau (IAB), make up the channel the fastest growing in the country.
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