Businesses and education are turning to Apple during coronavirus

Apple says it sees businesses, from creative professionals to healthcare and education, adopting Apple hardware such as Apple and software, including Final Cut Pro X.


iPad Pro with Smart Keyboard Folio

In its second quarter earnings call, Apple described how the coronavirus epidemic has seen businesses and education adopt more Apple hardware and software products.

“In this period of social distance between closed schools and the gathering places of delayed plans and new ways of socializing,” said Tim Cook, “we have found significant evidence that our products have taken on renewed importance for our customers.” . Teachers and students around the world rely on our technology to teach, learn and stay connected with each other. “

“Since the beginning of March,” he continued, “we have seen unprecedented demand for our professional applications from students, enthusiasts and creative professionals. These people keep us entertained and we inspire everyone while we’re at home, and to help them do that, we’ve made Final Cut Pro X and Logic Pro X available for 90 days for free for everyone, and the response has been overwhelming, resulting in downloads of software and their use at record levels. “

Cook also gave examples in particular of the adoption of the iPad, which he described as “our largest educational iPad deployment ever.”

“We are in the process of deploying large iPad controls in school systems to continue learning at a distance,” he said, “including tens of thousands in Ontario, Canada, Glasgow, in Scotland and Puerto Rico. One hundred thousand to the city of Los Angeles and three hundred and fifty thousand [iPads] At New York. ”

He added that healthcare companies are using Apple. “Doctors and health care professionals are using Apple even more [too]”, He said,” and other health components to communicate with patients and treat them safely from a distance when necessary. “

Cook said he expects this increased use to continue even after the COVID-19 epidemic. “I think a lot of people are discovering that they can learn at a distance, and therefore I suspect that this trend is going to accelerate some of it,” he said.

“I think this is probably also true for distance work, in certain regions, in certain jobs,” he continued. “And so I think we have important solutions and products for all of these groups.”

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