Bumble warns that Apple’s privacy push could hurt business in IPO filing

Dating app Bumble used its IPO filing on Friday to warn investors that Apple’s ongoing efforts to improve user privacy could hurt its long-term profits.

On Friday, Bumble filed its IPO with the US Securities and Exchange Commission, which reveals Bumble’s plans before selling stock to the public for the first time. Within the repository, which includes lists of things that could be a risk to the company’s future existence, Bumble mentions Apple’s identifier for advertisers (IDFA) and changes that will make it more difficult to use the code. for advertising to users.

IDFA is a character string used to refer to a specific user’s iPhone, which can be used by advertisers to track a user and deliver more personalized and targeted advertising. As part of Apple’s expansion of privacy protection, the company requires users to grant an app permission to track them through third-party owned apps and websites.

Although the functionality has been delayed to offer developers and …

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