If you have followed Apple for the past two years – or at least since Phil Schiller was appointed to manage the App Store – you have noticed a change in tone when it comes to how Apple describes the importance of trade their Services and their Apple World Developers Conference (WWDC). Earlier this year, Apple CEO Tim Cook told investors, “Services are becoming a big part of our business, and we expect revenues to be about 100 for the Fortune company this year.”
Cook’s statement proves to be a lot more than puffery. In fact, the Apple Services section – which includes the iTunes Store, App Store, Mac App Store, iBook Store, Apple Music, AppleCare, Apple Pay, and licensing – has become Apple’s biggest customer in more than a year. and managed to bring in $ 26 billion over the last fiscal year! Evaluate that against the $ 25 billion made from Apple’s Mac, $ 23 billion from the iPad, and $ 10 billion from “Other Products” (e.g. Apple TV, iPod, Apple Watch, and Beats) and easy to understand is growing based on Apple Business Services and the overall development environment.
The Apple Services division is dominated by the App Store, which was developed from an empty canvas of 500 applications when the store opened in 2008, to now host 2.2 million applications. It has become a marketplace with more than 500 million unique customer visits every week, 180 billion application records, and a growth area that has earned more than $ 70 billion — better than $ 20 billion in 2016 alone ( although Apple did not indicate the value of that. has gone above 100 developers).
What Apple has gathered from these figures is that customers also love the app, and that the App Store is worth the price – its cargo. So naturally Apple will continue to invest in the retail ecosystem.
The biggest move towards vamping up the Apple App Store was the promotion of Phil Schiller in December 2015. In a tweet sent out in March of this year, Schiller referred to his overarching aspiration of transforming the App Store into a public place wants to visit daily; and the boy made those initial appearances come to fruition when he unveiled the all-new iOS 11 App Store last month at Apple WWDC 2017.
Perhaps the greatest understanding of all this is Apple’s advantage in deepening its role as a distributed server. And if Apple Search Ads doesn’t make us understand that Apple wants more power as a distributed server, then the iOS 11 App Store certainly does. The new version of the App Store is also looking to address one of the biggest challenges of developers: getting their app discovered in the App Store along with millions of other apps.
So, without further ado, this is exactly how the iOS 11 Store update will give Apple more power as a distributed server and how these changes will ultimately affect the availability of your application, for better or worse. We strongly believe that Apple puts its customers first, so the most important thing to Apple is that customers not only download products that are not only important to them, but also add value. Therefore, the new iOS 11 App Store is meant to “make apps and games easier to find than ever before.”
But as we all know, the App Store search function is uh… well… good to find the best apps in a category, unless of course you are looking for a brand you already know! While Apple certainly understands the importance of repairing their app search engine – and the ongoing changes – it will be a very complex process, much like pages need to index, app names and topics need to be checked for compatible, machine location needs improvement. , Reviews and ratings algorithms need to be tweaked, old applications need to be cleaned, and so on, and so forth.
So, in the short term, Apple decided that the best way to ensure that valuable content is being discovered is through editorial-conversion content even heavier from algorithm-based concepts and transferring to a list of isolated people of the display devices that Apple wants to push.