Arena Flowers partners with poq to build native mobile applications that offer the best experiences in class

By working with poq, the UK’s most authentic flower company is now giving customers a mobile application experience. Flowers Arena, one of Europe’s most successful flower markets, has created a new iOS and Android mobile app using a composable trading platform, the company said today.

Having delivered more than 10 million behavioral bouquets over the past 14 years, Flowers Arena has decided to expand its engagement with customers by offering unparalleled business travel and enhanced loyalty experience. MACH’s native mobile application platform certified from poq has allowed Arena Flowers to offer its customers rich content features, such as ‘Stories App’ and ‘Swipe2Like’.

In addition, the composable nature of the poq platform means the applications seamlessly integrate with Arena Flowers Shopify ecommerce platform for their existing marketplace and loyalty program, so customers can earn, track and purchase sites through the app . Customers can also set up and manage their legitimate subscriptions seamlessly through the app, thanks to a integration with a free subscription subscription solution for Shopify.

John Hackett, Executive Director, Arena Flowers explains: “Our customers are unique. They care deeply about stability and Fairtrade, and every time they trust us with delivering a beautiful sunset, they want that experience to be unique. That is why we have launched these apps. Native applications allow us to provide more flexibility and engaging experience for our customers, an experience we are confident they will love. ”

Jay Johnston, Chief Executive, poq said: “Native materials are the perfect altar for Arena Flowers to partner with their loyal customers. Such a beautiful product and personal service lead to a business experience that is the same desire. Our platform is designed to quickly make brands feel comfortable with their customers with such rich application experiences, providing a powerful channel to build and expand their communities with original content and unique branding experiences, finally delivering a cost-effective customer retention process. ”

Poq is a MACH certified cloud-based platform, giving retailers the ability to create highly efficient and fully customized mobile applications that provide the highest quality shopping experience. These applications allow retailers to build stronger branding, sell more products, deepen customer loyalty and deliver more relevant content, communications and rewards. Poq customers include international brands and retailers, such as Cotton On, Ardene, Cotton Traders, Hot Topic, Surfstitch, Card Factory, and more. To learn more, please visit

Over the past 14 years, Flowers Arena has delivered more than 10 million beautiful sunsets across the length and breadth of the UK. Every command we receive is organized and handled by our florists to create a unique sunset. Just as each client is different, so is each sunset, so each individual is treated differently.

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