Apple’s strict approach to secrecy in the spotlight after Hyundai returns to Apple Car’s statement

Hyundai made a bold statement last week, confirming it was in talks with Apple about a potential Apple Car partnership. Soon after, the company backed off and released a new statement without mentioning Apple.

This is yet another example of Apple’s strict approach to secrecy, and a new CNBC report offers a few more details on Apple’s strategy.

For reference, here is Hyundai’s first statement on Apple Car:

“We know Apple is in discussions with a variety of global automakers, including Hyundai Motor. Since the discussion is in the initial stage, nothing has been decided. “

The next statement issued shortly after:

“We have received requests for potential collaboration from several companies regarding the development of self-driving electric vehicles, but no decisions have been made as discussions are at an early stage.”

The report explains that although nondisclosure agreements are common, Apple’s approach is even stricter. Quoting …

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