Apple has responded to an open letter titled “End Cut Pro in TV and Film,” accusing Apple’s NLE flagship (FCP) of not being “professional” enough for industry editors. Apple disappoints about announcing boring and shallow ideas. Read the following answers. On Tuesday, April 19th, 2022, a team of more than 100 professionals working in television and film production worldwide wrote an open letter to Apple CEO Tim Cook about Final Cut Pro. They used the letter to push Apple to support the official use of Final Cut Pro, Apple’s professional video editing product, in TV and film companies worldwide. “We are experts working in Hollywood and other top film and television commercials worldwide,” the statement read.
We think it is a huge step forward in the technology of transition from digital to digital. We thought it was incredible. We also think it is surprising that some of us can no longer choose to do our job. A service that can be easily integrated with productions for your own Apple TV + service. Final Cut Pro is an amazing tool used by many YouTubers, curriculum, and small business content creators internationally. We know why it is successful. It was free, efficient, and fun to work with. But, unfortunately in professional movies and TV, the editors who use Final Cut Pro are a little small. Apple was asked to promote Final Cut Pro publicly and incorporate the few remaining features that our company has always said it needs. We would like to see Apple’s support publicly and acknowledge the suppliers of third-party products and services used to integrate Fin Cut Cut into industry-leading workflows.
We welcome your upcoming FCP Certificate exams. We need more experienced filmmakers and TV production team members who also know how to use Final Cut Pro. We also hope to see Apple make sure that the advanced Pro Apps support is widespread and that Final Cut Pro can also be purchased by current industry suppliers. This is important for large productions to get Final Cut Pro as surgery. If Apple renews public commitment to the professional film industry and its vision product, we believe an increasing number of editors will discover the joys of using Final Cut Pro.
We hope you will start by showing that Apple intends to make Final Cut Pro an excellent tool for editing TV and movies. We believe that this could lead to the renewal of Pro Apps as a pioneer like the amazing M1 Max MacBook Pros and M1 Ultra Mac Studio. Surprisingly, Apple TV + has become the first streaming platform to have the Best Oscar Picture winner with CODA, but it is disappointing to know that Final Cut Pro is unlikely to be a viable option as a film editing application the. We hope you will encourage our company to see Final Cut Pro as a professional choice for editors of award-winning TV shows and films, and for more than a million editors worldwide. Here is the link to the petition.
Here is Apple’s response to the letter (published yesterday and found by fcp.co): at Apple, and we appreciate your feedback. Many powerful projects have been created to date with Final Cut Pro – from Hollywood movies and high profile commercials to major television shows and amazing work by some of the biggest names in online content creation. While we believe we have ideas in the world to help address your special feature questions, we also recognize the need to build on those efforts and work alongside it to help support your film and TV projects and projects lets you post on special updates. This includes taking the following steps: