It was the battle of David and Goliath of 2020, with Apple ruthlessly targeting a small business with a “ similar ” logo to its own, even if that company’s logo features a pear (instead of, you know, an apple. ). But if you were hoping for a dramatic and upsetting ending to the Apple / Prepear saga, it’s time to outline your expectations.
The case is finally solved, with the Prepear meal planning app agreeing to slightly modify its logo to avoid causing Apple’s “dilution of distinctiveness”. Because who would recognize the Apple logo, one of the best logos of all time, after seeing a small business depiction of an entirely different fruit?
Prepear’s original logo (left)… Continue reading from source
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