As a privacy measure, Apple will require iPhone and iPad app developers to request permission from users to monitor their activity on other apps and websites for personalized advertising purposes starting early next year.
Upfront, the request for users to allow or deny tracking began appearing in the first beta of iOS 14.4, which was seeded last week. A screenshot shared in the MacRumors forums shows the NBA app requesting to monitor a user’s activity, with customizable fine print indicating that the data will be used to provide users with a “better and more personalized advertising experience”.
Update: We have learned that apps have been able to ask users for tracking permission since iOS 14 was released in September, and some apps have already introduced the prompt before the iOS 14.4 beta. Apple is still planning to require the use of the “early next year” prompt.
Last week, Facebook said Apple’s new requirement will hurt small businesses, adding that the move is “more on …
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