Apple's iPhone 11 captures 68% of India's 'ultra-premium' smartphone market

While Apple has yet to make substantial inroads into the Indian smartphone market, the tech giant’s latest flagship iPhones continue to dominate premium sales.

New statistics shared by IDC on Friday show that Apple represented 62.7% of the $ 500 and more smartphone segment in India in the first quarter of 2020, ahead of competitors Samsung and OnePlus.

Additionally, the iPhone 11 took a 68% share of shipments in the $ 700 to over $ 1,000 segment during the three-month period. This solid performance allowed the category to double from one year to the next, according to IDC.

Overall, the Indian smartphone market grew 1.5% year-on-year to 32.5 million units shipped. Xiaomi, vivo, Samsung, realme and Oppo were the top five suppliers of the quarter, respectively.

Today’s data corresponds to figures released by Counterpoint Research in April. At the time, the company had estimated annual growth of 4% in India for the first quarter and also noted strong sales of iPhone 11 thanks to discounts from Flipkart, Amazon and other resellers.

It should be noted that market research companies like IDC have questionable track records in estimating sales of Apple units. Apple executives, including CEO Tim Cook, have in the past refuted the quarterly forecasts, implying that they are largely inaccurate.

However, with Apple no longer reporting individual unit sales, industry professionals have no choice but to work with informationon provided by independent research analysts.

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