Apple’s iOS 14 update and what it means for Facebook marketing

Rarely does a day go by when Apple or Facebook – or both – don’t face media scrutiny. Tech titans often disagree against each other, and it’s no secret that their respective CEOs have a less than friendly relationship. The hot topic this month is the “impending showdown” on data monitoring and privacy. This is why it is important for marketers.

iOS 14 and third party data

Apple’s development and release of iOS 14 introduced a new feature designed to give users more control over third-party data collection. Although controls were previously available, they required users to manually control them. This update means Apple users will be …

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