Apple’s Facebook nightmare continues to get worse

The launch of iOS 14 is a momentous leap in iPhone privacy, but this week Facebook confirmed that its Apple nightmare was even worse than previously thought.

The launch of iOS 14 is an epochal leap in iPhone privacy, but this week Facebook confirmed its … [+] Apple’s nightmare was even worse than previously thought.

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It’s almost September, which means Apple’s iOS 14 launch is almost here. The revamped version of Apple’s iOS operating system signals an epochal leap for iPhone privacy, but it’s also Facebook’s worst nightmare, the data-hungry social network confirmed this week.

In a blog titled “Preparing Our Partners for iOS 14,” Facebook admitted that Apple’s new privacy features would have a heavy impact on itself and its partners. The problems for Facebook and its advertisers stem from the fact that iOS 14 signals the end of the collection of iPhone identifiers for advertisers (IDFA), due to the strong …

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