Apple’s biggest new announcement was the free OS X update.

The single biggest announcement that came out of Apple’s event today wasn’t the iPad Air, the new MacBook Pro, or the next Mac Pro now made in America – all that people could see coming in light years of distance. It was rumored that the next version of OS X, called Mavericks, would be available as a free version of the Mac App Store.

In a presentation filled with the usual “thinner, faster, lighter, better battery life” news, this stood out as a truly strategic move and a major break from Apple’s tradition.

The rumor about Mavericks was positive without being enthusiastic, with its biggest attraction being its close interaction with the “fabric of Apple apps”. Was Apple offering it for free because it didn’t feel there were enough changes in the operating system to justify a price, despite previous upgrades to OS X (even minimally incremental ones) costing it?

The most likely idea, as Apple itself admitted in its presentation, is to involve as many people as possible, even …

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