It was three years ago that Hollywood read Apple with great anxiety. Before the launch of Apple TV + at the end of 2019, the iPhone maker confused traditional film and television industry actors with a heavy presentation on star power – Oprah Winfrey, Steven Spielberg, and a musical Sara Bareilles – but lighted on the actual programming.
To some filmmakers and agents, Cupertino, California, the seemingly careful approach to digital content to content introduces a cultural conflict between the sport and Silicon Valley – one that seems to be hindering the company’s ability to compete with Netflix and Walt Disney Co. Disney +. Now with the best Oscar picture in hand for the Sian Heder family drama “CODA,” Apple may place a gold-plated device in the eyes of its critics. The Academy of Motion Picture Arts and Sciences for Apple with the highest achievement, making it the first streaming company to take the best picture.
Netflix has spent tens of millions of dollars in advertising for the Oscars over the past few years, winning major awards, including the successful Alfonso Cuaron guide for “Roma,” and the protection of the seven best film nods, all your also without downloading the game you are interested in. Apple performed with the selection of the first beautiful film, a small, quiet indie film that won at the 2021 Sundance Film Festival for a record-breaking $ 25 million.
Congratulations to the actors and cast, Apple Chief Executive Tim Cook tweeted, “Team CODA creates a very beautiful film, a story of hope and one that celebrates our differences.” Daniel Ives, managing director at Wedbush Securities, called the best image a “game changer” for Apple TV +, and said the win would help more talented people work with the stream as it won your competitor. However, Netflix, Amazon Prime and Disney + are ahead of Apple in terms of subscribers, which is a very important metric.
“They are waiting for the approval of the altar and finally the gifts,” Ives said. “It’s a great achievement, not only in terms of talent, but especially when it comes to customers.” The base of Apple TV + subscribers is small – with an estimated 25 million paid subscribers – suggesting that 975 million active iPhones are in the market, Ives said. Apple has not released subscriber numbers for its video streaming business, which charges $ 5 a month. For comparison, about 222 million people subscribe to Netflix worldwide. The Netflix standard program is $ 15.50.
Both Netflix and Amazon have expanded their film systems in recent years to focus on the release of more popular films, rather than just pursuing major acclaim. Netflix has released several blockbuster films including comedy films, such as “Red Note” and “Adam Project.”