The iPhone was the most popular high-end smartphone in India for the second quarter of 2020, according to IDC, but as the smartphone market in China as a whole collapsed, Apple continued to see growth on it. important market.
The onset of the COVID-19 pandemic in early 2020 caused many problems for Apple across the board, including affecting both its supply chain and retail operations. Social distancing measures and socio-economic issues generated by national lockdowns have also had an effect on consumer demand, but according to research from IDC analysts, it appears Apple is still doing well in two major countries. .
The smartphone market in India for the most part fell in year-over-year growth for the second quarter of 2020, with the market seeing an average year-over-year drop in shipments of 50 , 6%. For the top five vendors, the most popular Xiaomi saw its shipping volumes reduced from 10.4 million units in Q2 2019 to 5.4 million in Q2 2020, with Samsung in second place, dropping from 9.3 million to 4.8 million.
Although Apple is not among the top five suppliers in India, IDC has referred to some of Apple’s successes in specific segments.
For the high-end segment, for devices between $ 300 and $ 500, Apple’s iPhone SE reboot was among the top models, although the group as a whole saw a 4.8% drop in all. In the premium category, classified as smartphones worth $ 500 or more, the group fell 35.4% year-over-year, but Apple still maintained a market share of 48. , 8%.
The iPhone 11 and iPhone XR made up around 28% of premium smartphone shipments during the period.
Apple’s fortune in India follows as it seeks to increase its manufacturing capacity in the country, as part of India’s $ 6.6 billion production incentive program. It has also been suggested that Apple is moving six iPhone production lines to India, with the aim of diversifying its production capacity from a China-centric system.
China’s growth as its competitors decline
In China, the smartphone market also saw lower shipments compared to the same period last year, with an overall drop of 10.3%. The drop is narrower than the 20.3% drop seen in the previous quarter and brings the overall contraction for the first half of 2020 to 14.9%.
For the top five suppliers, Apple is in fifth place, although it has seen the best improvement in the group. For the second quarter of 2020, Apple saw annual growth in shipments from 6.6 million units to 7.3 million. Apple recorded the highest growth among the top five, with the popular Huawei seeing 9.5% year-over-year growth, while Vivo, Oppo and Xiaomi shipments were down 18%, 22, 7% and 21.9% respectively.
The iPhone SE contributed 10% of overall shipments during the period, and IDC believes it helped boost off-season shipments. There was also additional support from the “618” shopping festival and better “offline incentives” for iPhone purchases.
In its quarterly results, Apple revealed that it had a hard-earned $ 9.3 billion in the greater China region, up 1.9% year-over-year and with the iPhone 11 being the phone. Apple’s best-selling product on the market.
It remains to be seen whether this success will continue, as escalating tensions between the United States and China over TikTok and other matters could provoke backlash from consumers or the Chinese government, which may could impact Apple’s future sales.