Apple should abandon Google in favor of developing its own search engine

Apple can only stand with size and resources to compete with Google. So there is even encouragement for Apple to dominate Google, so what is the delay? Google continues to dominate the search engine, but that may change in the future. Photographer: Reuters Google continues to dominate the search engine, but that could change in the future. Photographer: Reuters It’s time for Apple Inc. to kick off your easy money culture and focus on one great gift: writing your own search engine. For years, the smartphone maker received financial benefits from a lucrative partnership in which Alphabet Inc.’s Google paid Apple billions of dollars to become the default search engine on iOS devices.

However, the plan is not possible to understand in a world where antitrust scrutiny is rising. That is why Apple should proactively forward any risk and make its own offering. The move will help comfort the directors but also be wise for your initial business. The numbers in the Google search engine are growing exponentially. Last week, Bernstein raised eyebrows when he updated his latest predictions on the deal. The company estimates that Apple will receive $ 15 billion from Google this year, increasing by as much as $ 20 billion next year.

In fact, distribution payments were the central point of the Justice Department last October against Google, for good reason. It makes it almost possible for a small startup to get a foothold in a market where Google has retained a single brand. According to StatCounter, the internet giant accounts for 92% of the global search engine industry. And with only the incentive payments to soar further, I do not see how this anti-competitive exercise can stay in court. But the end of a relationship can turn into a blessing. Finding is one of the few big technology products that can deliver injection for a multidisciplinary company like Apple.

Bernstein says Google generates more than $ 50 billion in revenue from iOS customers. So, why not bring out the middle and get a big part of the pie? With an active iPhone user base of more than 1 billion and a strong balance sheet, Apple is perhaps the only company that has the size and resources to be a viable rival to Google. The market can of course use more artists. While Amazon.com Inc. advanced in the results of monetization search, its efforts are primarily focused on online shopping ads. The public search industry has not seen much competition or innovation in the last decade. According to StatCounter, the internet giant accounts for 92% of the global search engine industry. And with only the incentive payments to soar further, I do not see how this anti-competitive exercise can stay in court.

Here’s another guarantee: Apple will become smarter more honest about its pro-privacy credentials. Chief Executive Officer Tim Cook has repeatedly hit digital advertisers for their lack of transparency on their misdeeds – including performance tracking and capturing large amounts of personal user data – all while promoting positive behaviors by your company first revealed the secret. That was hypocritical when Apple received money from Google, which is known for some of the same things that Cook criticized. By creating a search engine with superior privacy protections, Apple can truly live up to its standards.

Most importantly, making big investments in search capabilities can make Apple’s main products more attractive. Unlike its car startup, the technology it requires is similar to mobile software and cloud services Apple has already done. Because it is a nearby area, any advice you receive can greatly enhance your technical capabilities elsewhere – from artificial intelligence to sound recognition – making having an iPhone or iPad a better experience. Of course, it will not be easy to beat Google. But with two possible contradictions involving tens of billions in revenue and the hopes of improving the quality of its first products, Apple should of course try. While most comments will be posted if they are on the subject and are not misleading, balance decisions are subjective. The published comments are the physical views of the readers and Standard Business does not endorse any of the readers’ comments.

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