Apple responds to Facebook’s anti-tracking criticism, saying users deserve control and transparency

Apple has responded to Facebook’s criticism of an upcoming iOS 14 privacy measure, specifically a change that will require users to grant permission to track their activity for personalized advertising purposes starting early next year.

In a statement provided to MacRumors, Apple said that “we believe it’s a simple matter of standing up for our users,” adding that “users should know when their data is being collected and shared on other apps and websites – and they should have the choice to allow it or not. “The options to allow or deny tracking will be presented in the form of a prompt that appears as needed when users open apps.

Full Apple Statement:

We believe this is a simple matter of defending our users. Users should know when their data is being collected and shared between other apps and websites and should have the option to allow or not. The transparency of app tracking in iOS 14 does not require Facebook to change its …

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