Apple rebrands Beats 1, launches two new Apple Music radio stations

Five years after launching its 24-hour radio station Beats 1, Apple renamed it Apple Music 1, and launched new country and hit music stations under the Apple Music radio banner.

Originally launched alongside Apple Music itself, Beats 1 has been running continuously for the past five years, but is currently undergoing its first major overhaul. It is renamed Apple Music 1 and will be joined by the new Apple Music Hits and Apple Music Country stations. Collectively, the three stations are referred to as Apple Music Radio.

“In the past five years, if there ever was a significant moment in music culture,” Oliver Schusser, vice president of Apple Music, Beats and International Content said in a statement, Beats 1 was there to put the spotlight on. human curation in the foreground and drawing to listeners with exclusive shows from some of the most innovative, respected and loved people in music. ”

“Now, Apple Music Radio provides an unprecedented global platform for artists of all genres to talk, create and share music with their fans, and that’s just the beginning,” he said. he continued. “We will continue to invest in live radio and create opportunities for listeners around the world to connect with the music they love.”

From the start, Beats 1 has featured music stars as presenters, but it was headlined by Zane Lowe, who describes the new service as being for “great music” of all kinds.

“Apple Music is home – it’s the artist’s house, it’s the fan’s house and it’s the home of amazing music,” he said. “I am an obsessive music enthusiast. I love to seek out the most exciting new artists and play them alongside the most essential and established artists of our time because good music doesn’t make a difference and fans of our time. ‘Apple Music just want to hear great music. That’s what Apple Music radio is. ”

Apple Music Achievements

The new Apple Music Hits station features curated shows and playlists spanning the biggest hits from the 1980s to the 2000s.

In addition to the regular daily shows from entertainers such as Jayde Donovan, Estelle, Sabi, Nicole Sky and Natalie Sky, and more, Apple Music Hits will feature unique exclusive programming.

Apple says it will include performances by artists ranging from Alanis Morissette and the Backstreet Boys, to Meghan Trainor and Shania Twain.

While Apple doesn’t specify the particular music genres that Apple Music Hits will focus on, its promoted artists suggest that it will be a mix of at least pop, country, and hip hop.

The new range of Apple Music radio stations

Apple Music Country

Also launching today an entirely new station dedicated to country music. This will also include a mix of regular presenters and exclusive shows.

Apple says the station will feature daily series from Kelleigh Bannen, Ty Bentli, Bree, Alecia Davis, Ward Guenther, Nada and Tiera. There will also be weekly series by Ashley Eicher and Kelly McCartney.

Along with this, exclusive one-off shows will come from a wide array of current country talent including Carrie Underwood, Jimmie Allen, Kelsea Ballerini and Dierks Bentley.

How to listen

The two new stations, and the renaming of Beats 1, launch today, August 18, but Apple has yet to specify the times. However, Beats 1 typically rolls out new changes at 11:00 a.m. and 1:00 p.m. ET.

At the time of writing, “Hey Siri, play Apple Music 1” will redirect to Beats 1. However, Siri cannot play Apple Music Hits or Apple Music Country yet.

Once the services are live, Siri will be the fastest way to listen. However, the services will also be displayed in the Apple Music app on iOS and macOS.

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