Apple Pay coming to long-time holdout UBS soon

UBS will finally put an end to its refusal to adopt Apple Pay in the weeks to come when the other payment solutions fall out of favor.


UBS will allow users to use Apple Pay for the first time

Apple Pay experienced slow adoption in the Swiss banking industry, until their boycott and use of a single mobile payment solution led to antitrust investigations. From 2016, Swiss banks slowly began to move away from “Twint”, their mobile payment system of choice, and authorized Apple Pay for their customers. Most of the major banks had adopted the Apple service, with one very large exception near UBS.

The bank made announcements via Twitter and Facebook before its release, suggesting that it could launch Apple Pay support in the coming weeks.

Wir freuen uns, Apple Pay bald in unser bestndig wachsendes Angebot an mobilen Zahlungslsungen aufzunehmen. pic.twitter.com/1Q7467MD10

– UBS Schweiz (@UBSschweiz) April 24, 2020

A MacPrime report detailed the slow transition of Swiss banks from their own solutions to Apple Pay. It appears that constant pressure from consumers and antitrust investigations into consolidated payment solutions used by Swiss banks have finally pushed UBS to adopt Apple Pay.

Apple Pay was launched in 2014 as a contactless payment system for iPhone and has been touted as a quick and easy way to pay things off the register. It then came to Apple once launched in 2015, to further simplify payments. In 2016, Apple had moved Apple Pay to the Web, which allowed users to pay using their in tandem with their Mac, or Touch ID on MacBook Pros compatible with Touch Bar.

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