Apple paid Google a ‘massive sum’ to be the default search engine on iOS

(NASDAQ: AAPL) is a well-discussed revenue stream that brings in billions of dollars every year. Apple’s Profiable Google Partnership: According to analyst Bernstein Toni Sacconaghi, Jr., Alphabet Inc. (NASDAQ: GOOGL) (NASDAQ: GOOG) is on track to pay Apple around $ 15 billion. This price is for Apple’s use of Google as the default search engine on iOS. According to the analyst, Google estimates that Apple has paid $ 10 billion for the same in 2020, using recent revelations in Apple’s public launches and Bernstein’s bottom-up analysis of Google’s purchasing expenses.

Google’s TAC payments to Apple have grown at an annual growth rate of 40% between 2016 and 2020, Sacconaghi notes. This is 18% higher than Google’s total TAC growth rate. This trend will continue, as Google payments to distribution partners such as Apple and other search engine partnerships are growing faster than to its network members or websites, the analyst said. In addition, Apple’s mobile web traffic has grown significantly over the past five years.

Why the Risk Process is Silver Lining For Apple And Google What is the main reason: Google is under antitrust scrutiny due to the hefty annual payments it makes to Apple. The US Department of Justice may require Apple to terminate its exclusive contract with Google, thus giving equal access to other search engines. Apple is already in a legal battle with Epic Games over its App Store charges.

For a while, Apple began testing home search technology, FT reported late last year. With iOS14, Cupertino has begun displaying its own search results and linking directly to the website when users enter queries from its home screen, the report adds. In previous trading session on Thursday, Apple shares were up 0.25% at $ 149.99 and Google was up 0.24% to $ 2,832.00.

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