For the first time in six years, Apple became the leading smartphone brand in China three months ago. It has now fallen behind its Kannada competitors, who have hit harder than others by dropping sales in the first quarter. Apple (AAPL) has slipped to third place, behind Android makers, according to two research studies released this week. Changes in market conditions occur as China experiences a dramatic economic downturn and as Covid’s policies become consumer spending.
Smartphone sales in China declined 14% in the first quarter, as rates fell “near the levels seen during the severe pandemic of Q1 2020,” Counterpoint Research said in a report on Thursday. Apple’s iPhone sales fell in China during the first quarter of 2022, as the country’s economy slowed. Apple’s iPhone sales fell in China during the first quarter of 2022, as the country’s economy slowed. Apple’s sales (AAPL) fell 23% in the three months to March, compared with the previous quarter, Counterpoint Research added. The company enjoyed rapid growth in China last year, shortly after the release of the iPhone 13.
Its market share in China now stands at 17.9%, compared with 21.7% in the quarter ended December. A report by Canalys on Friday also showed Apple falling back from market share in China to third place, with its first quarter moving down 36% from the previous quarter. Canalys tracked shipments by manufacturers to retail stores, rather than sales to customers. China’s trade in the first quarter was positive. Locks left ‘in trouble’
China’s trade in the first quarter was positive. Locks left ‘in crisis Ivan Lam, senior analyst at Counterpoint Research, attributed Apple’s decline to economic downturn in China affecting money in people’s pockets. ” Chinese brands – including Vivo, Honor and Oppo̦ – are better than Apple as their sales rebound after suffering an iPhone 13 power outage in the last quarter of 2021, Lam adds. Overall, time constraints in demand and major economic uncertainty have hit the market in the first few months of this year.