Apple launches new online storefront for buying from home

Apple has now launched a new online store that specifically aims to make it easier to buy and get technical assistance at home.

The new online store offers services and advice before trying to sell you products

Despite the first reopening of Apple Stores in Europe and Australia, Apple has launched a new storefront for its American online Apple Store. Rather than the regular Buy buttons on each product page, the store has added a new central location that displays products, services and informationon.

“Everything you love in our stores is online,” says the page at “Chat with specialists. Apple Trade In. Contactless delivery. And Genius Bar. Everything here.”

The front page of Apple’s site is currently promoting the Beastie Boys on Apple TV + but, at least in the United States, also has an online announcement for the new storefront. “Buy online,” he says, “and get free, contactless delivery, expert help, and more.”

This new store page appears to be designed primarily for the iPhone and iPad, with eight large graphics for key areas, followed by eight smaller ones dedicated to product categories. Each main graphic is similar to the equivalent in the company’s Apple Store app on iOS, and that of the online site Discover the products is identical to that of the application Buy by product.

The new Explore Products section of the site will be familiar to users of the Apple Store iOS app
The new Explore Products section of the site will be familiar to users of the Apple Store iOS app

While the focus is on shopping, the main graphics on the page start with those looking for help, then reassure how Apple offers “contactless delivery”.

Although it seems so far to be only on the US version of the Apple site, it does not appear to be entirely a temporary decision related to coronaviruses for states. The page ends with a find a store button that suggests at least that Apple plans to keep the page after reopening physical stores in the United States.

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