When Apple reports its earnings on Wednesday, you can expect mentions of India on the call.
According to research firms Counterpoint and CyberMedia, Apple shipped more than 1.5 million iPhones to India in the quarter ended December, up 100% year-on-year, making it the best quarter in the world’s largest smartphone market to date. to date.
Thanks to improved sales of the older iPhone 11, iPhone XR, iPhone 12 and iPhone SE, Apple doubled its market share in India to 4% in the quarter, research firms said.
Overall, Apple shipped more than 3.2 million iPhones to India in 2020, up 60% year-on-year, Counterpoint said.
The growth in shipments comes months after Apple launched its online store in the country and offered customers a wide range of financing and upgrade options, AppleCare +, and profitable benefits such as a free set of AirPods with the purchase of iPhone 11. The company plans to open its first physical retail store in the country by the end of the year.
For more than a decade, Apple has struggled to sell its phones in India due to the expensive price tags they carry. Most smartphones shipped to India are priced between $ 100 and $ 200. Samsung and a group of Chinese smartphone vendors including Xiaomi, Oppo and Vivo has flooded the market over the past decade with their cheap smartphones.
Nonetheless, in recent years Apple has visibly grown more interested in the country which is also one of the fastest growing smartphone markets in the world. Contract producers of the company today locally assemble a range of iPhone models and some accessories – an effort initiated by the company more than two years ago. (A recent violent event in an Indian facility in Wistron, one of Apple’s contract manufacturers, however, pointed out some of the challenges Apple will face as it tries to scale back its local manufacturing efforts in the country.)
This move allowed Apple to lower the prices of some older generation iPhone models in India, where the company has passed import duties on to customers for years. The starting price of the iPhone 12 Pro Max is $ 1,781 in India, compared to $ 1,099 in the US (Apple has yet to start mounting iPhone 12 units locally.) The AirPods Pro, which sells for $ 249 in the states United, it was made available in India for $ 341 at launch. AirPods Max, likewise, is priced at $ 815 in India, compared to $ 549 in the US (it doesn’t help that an average person in India earns $ 2,000 a year).
Unlike most foreign companies offering their products and services for free in India or at some of the cheapest prices in the world, Apple has focused entirely on a small fraction of the population who can afford to pay big bucks, Jayanth Kolla, chief analyst at Convergence Catalyst, told TechCrunch.
That’s not to say Apple hasn’t made some changes to its pricing strategy for India. The monthly cost of Apple Music is $ 1.35 in India, compared to $ 9.99 in the US. Its Apple One package, which includes Apple Music, TV +, Arcade, and iCloud, costs $ 2.65 per month in India.
- According to this source Apple just had its best quarter in India
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