Apple iPhone shipments see steep decline in Q1, analysts estimate

While Apple has managed to exceed Wall Street expectations to reach an all-time record quarterly profit for the first calendar quarter of 2020, a period greatly affected by the COVID-19 pandemic, sales of its most important product, the iPhone, have dropped.


Apple’s iPhone 11 Pro and Pro Max were launched in September.

Estimates recently released by Omdia and Strategy Analytics show that iPhone sales contracted in the first quarter as the broader smartphone market suffered from the effects of the coronavirus epidemic.

Statistics compiled by Omdia’s Smartphone Intelligence service set iPhone shipments at 38.5 million units for the quarter, down 12% year-over-year and 45% sequentially. With an estimated market share of 14%, performance propelled Apple to third place behind Samsung and Huawei.

Samsung shipped 58.9 million smartphones to take 21% of the market, down 17% from 71 million shipments and 22% market share in the same quarter of the previous year. Huawei maintained its 22% market share despite a 17.1% drop in quarterly shipments. The company shipped 49 million units in the first quarter.

After Apple’s fourth place, Xiaomi shipped 25.3 million units and a market share of 9%, down 8.2% year over year. Oppo, Vivo and Realme followed with 20.4 million, 19.5 million and 6.1 million shipments, respectively.

OMDIA’s figures are slightly more conservative than estimates from Strategy Analytics, which estimates iPhone shipments at 39.2 million units and Apple’s market share at 14.3% for the quarter. This number is down 9% from the research firm’s estimates of 43.1 million shipments in the first quarter of 2019.

Samsung took first place with 58.2 million units shipped for a 21.2% share of the pie, down 19% year-over-year, according to Strategy Analytics. Huawei’s second place is down 18% with 48.5 million units shipped and a market share of 17.6%.

Xiaomi and Oppo followed Apple with 27.5 million and 22.6 million smartphones shipped, respectively.

Overall, Omdia saw smartphone deliveries contract by 16.8% in the quarter, while Strategy Analytics estimates negative growth of 17% over the same period.

Although Apple no longer breaks down unit sales in its quarterly reports, the company noted a sharp drop in iPhone revenue for its second fiscal quarter of 2020 on Thursday. Sales generated by the handset reached 28.96 billion dollars in the quarter compared to $ 31 billion in 2019. Despite the setback, the company managed to achieve its best second quarter in its history with $ 11.3 billion in profits on revenues of $ 58.3 billion . The pace of Wall Street was largely due to Apple’s portable services and segments, both of which continued to grow remarkably during the difficult three-month period.

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