Apple iOS14 Changes: “Your App” May No Longer Mean “Your Data”

“Data-Driven Thinking” is written by members of the media community and contains new ideas about the digital revolution in the media.

Today’s column is written by Ben Isaacson, Principal of Lucid Privacy Group.

At this point, you should be well aware of Apple upcoming changes to the terms of the App Store which will require consent for iOS user “monitoring” across apps and websites, which will begin with the release of iOS14.5 in the next month or so. (Apple hasn’t confirmed a release date, but their reference to “Spring” and previous version history within a month of the beta indicates a March release date.)

While the advertising and marketing industry is …

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