Apple extends dominant smart market lead in Q1

Apple extended its lead over smart market competitors in the first quarter of 2020, according to new statistics from research firm Strategy Analytics, with Apple’s laptop now accounting for more than 55% of the total.


Latest estimates from Strategy Analytics once again placed Apple well ahead of the competition with 7.6 million units shipped in the first quarter, up 22.6% from 6.2 million shipments to the same period last year. Apple now holds 55.5% of the market, up 1.1% year over year.

“Apple continues to fend off stiff competition from hungry competitors like Garmin and Samsung,” said Neil Mawston, executive director of Strategy Analytics. “Apple owns half of the global smart market and remains the undisputed industry leader.”

Samsung came far behind with 1.9 million units shipped for the quarter, up 11.8% year-on-year. The Korean tech giant’s market share increased from 14.9% in the first quarter of 2019 to 13.9% in the most recent period.

Third place, Garmin saw its growth increase by 37.5% with a delivery of 1.1 million units in the first quarter. The company’s overall market share remains at 8%.

A collection of equal-rans included the category of “other” suppliers, which managed 3.1 million units shipped for a 22.6% market share. Overall, the smart sector grew 20.2% in the first three months of 2020, largely due to good performance from Apple.

In Apple’s recent fiscal Q2 2020 earnings conference call, CFO Luca Maestri said revenue from iPhone maker wearable is now equivalent to that of a Fortune-based company 140.

Apple is expected to release a next generation Apple this fall. Recent rumors suggest that the company will continue to repeat the health features of the laptop and may include anxiety monitoring and sleep tracking functionality in an “Apple Series 6.”

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