Apple commented on Hollywood’s recent, albeit limited, adoption of the iPhone for home production during the coronavirus quarantine on Monday, saying the device offers a unique blend of portability and “broadcast quality” video. “suitable for professional applications. This could be a hint that the company plans to use iPhone to broadcast its global developer conference in June.
Apple showcased the advanced camera capabilities of the iPhone in a statement to TechCrunch.
We know people rely on their favorite shows while staying at home, and we’re happy to be part of this process with the American Idol team. The iPhone offers a unique solution for delivering broadcast quality video, in the palm of your hand, while ensuring the safety of production staff and talent on the air and at home.
ABC in April explained in detail how a team of 45 people used unconventional methods to conclude the current “American Idol” season. It was assumed at the time that production was based on a flagship iPhone, either an iPhone 11 Pro or iPhone 11 Pro Max, and the accessories that accompany it.
Today’s report confirms the arrangement, which consists of three iPhone 11 Pro handsets, a tripod and a ring light. The exhibition staff helped the judges and candidates to set up the makeshift platform and to edit images of their homes.
A number of broadcasters have found some success with an all-iPhone setup, including NBC, which recently released a special “Parks and Recreation” meeting plan using a process similar to that of “American Idol”. The late-night talk show “Conan” also uses the iPhone to film daily segments broadcast on YouTube and other platforms.
Apple also plans to rely on the iPhone for streaming functions at WWDC this year, according to Mark Gurman of Bloomberg.
Apple will likely rely on conventional high-end broadcast cameras and live streaming production equipment – previously used to broadcast product launch events live from Steve Jobs Theater – for important procedures like the speech of the WWDC. What is not clear, however, is how the company plans to broadcast the multitude of technical sessions typically scheduled for the week-long conference.
Although the final schedule has not yet been released to the public, Apple will likely host multiple simultaneous presentations for online viewing. This would either require the purchase or rental of additional production equipment, or the use of alternative streaming platforms such as the iPhone.
Apple announced last week the launch of WWDC 2020 on June 22. A fully virtual experience, the conference will be held online for the first time due to COVID-19.