Apple considers the premium podcast service to compete with Amazon, Spotify

Apple is reportedly considering releasing a paid podcast subscription service in an effort to generate more revenue and lure creators away from rivals like Spotify and Amazon.

Although details about the potential service are scarce, The Information reports that Apple is currently in discussion about the launch of the new premium podcasting service. The catalog would presumably contain exclusive content.

By charging users to listen to shows, the premium podcast service could allow creators to make more money. This could help Apple attract podcast producers and bolster the company’s service revenue.

Apple’s Podcast platform has long been synonymous with the medium. The iPod, in fact, helped create the entire industry. So far, however, Apple hasn’t tried to monetize the podcasting platform.

The launch of a premium podcast subscription service would echo Apple’s move to monetize some of its platforms, such as Apple News and Apple Music.

The move could also threaten the rapid movement …

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