Apple Business Communications welcomed by Jamf CEO

How the people of the company are feeling about Apple’s debut as the company arguably jumps into Apple’s application control space is rapidly evolving when it launches Apple Business Communications this week.

Jamf CEO welcomes interest

“When Apple innovates, Jamf celebrates,” said Jamf CEO, Dean Hager, on learning about Apple Business Communications. “We believe the announcement we hope is good news and introduces Jamf with a great world.”

Analyst Horace Dediu estimates that the resulting product is effective at about 212 million transactions globally, with approximately 31 million in the US alone. Many of these little things run their IT in a culture that looks like consumer products rather than industry, notes Creative Technologies analyst Carolina Milanesi.

Milanesi thinks Apple’s entry into the market could be a problem for Apple MDM vendors such as Jamf, but he sees opportunities for them to enhance Apple’s core offering in other ways. That is also what Hager thought.

Jamf, which announced its impressive Q3 results for November. 11, has always been next to Apple. Hager noted several times over the past decade when company executives thought Apple’s transfers could hurt its business: Once when Apple introduced MDM in 2010, again in 2011 with Profile Manager, later with Apple Configurator, and more recently with Apple Business Manager.

Afara gap

Hager argues that in each of those cases Jamf’s business grew as he worked to bridge the gap between what Apple offers and the more professional interests of the company’s customers at one time or another.

Speaking during a budget call, Hager shared some information about the big customers, some of whom moved to Macs on the power of Apple’s M1 chips. These models also include large-scale deployments, such as 100,000 devices in use in the aerospace industry and iPads used during the recent SpaceX space flight.

It is arguable that these deployments represent more professional requirements that become apparent in businesses as soon as they grow beyond a certain level and require more complex solutions than Apple, at least currently, provides.

Hager also thinks his company’s growing portfolio of security and curriculum-focused products provides additional weapons to help businesses use Apple products. Jamf has also built product testing solutions for zero touch deployment, support for Microsoft Azure, and more.

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