Apple Arcade icons come to life in the new Apple Store displays

Characters from your favorite Apple Arcade titles take center stage on the largest-of-life displays in Apple Stores around the world. The new interactive demos debuted last week and are powered by a QR code based experience.

A grid of acrylic app icons fills the background of the new Apple Arcade Avenue. Each icon is driven by an iPad which plays a captivating animation. Currently featured titles include Skate City, Crossy Road Castle, WHAT THE GOLF? And other.

Demo iPhones and iPads are loaded with all the featured games, and Apple has also created an experience you can take with you.

Press any of the acrylic icons and you are invited to continue in the App Store with a QR code that leads to Apple Arcade. In countries where Apple Arcade is not currently available, the new display is inspired by the App Store.

Apple’s latest collection of third-party gaming accessories includes controllers such as Sony PlayStation DUALSHOCK4, Razer Kishi, SteelSeries Nimbus + and …

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