Apple has stopped accepting debit and credit card payments in India. Apple has stopped accepting credit cards offered by Indian banks for subscriptions and purchases. Apple will no longer accept credit card payments from Indian banks for advertising purposes on Apple Search. All ads will be discontinued on June 1st. The change is a result of the new debit rules of the Reserve Bank of India (RBI), which went into effect last year disrupting online transactions.
In an email to users, Apple said: “Due to the Reserve Bank of India (RBI) regulations, Apple Advertising will not accept payments from credit cards made by banks in India.” The company also said: “As of May 1, all advertisements using credit cards issued by a bank in India will be suspended. To avoid deleting ads to your customers, you can use a credit card issued by a bank outside India. You can update your payment method by going to the billing tab in your account settings. ”
An email sent to Apple India about payment options available to businesses and users is unanswered. Many users also say that they cannot make payments for Apple subscriptions like iCloud. Users cannot pay from Apple ID accounts as well. In April this year, Apple also allowed users in India to make payments using an Apple ID account using UPI and netbanking. However, that also has its share of problems. “This will apply to developers who run ads on Apple Search ads because their ads will not show up during search. Therefore, if you are looking for a dating application, TrulyMadly ads will not appear as payments have been stopped, ”said Snehil Khanor, founder and CEO, TrulyMadly.com.
Khanor also said that other platforms such as Meta (Facebook) and Google have provided many other payment options for users and businesses. Standard Business told some developers that a small portion of revenue comes from Apple, and that the chunk of business comes from Android. The impact of the new problem, therefore, is difficult to explain. Since the RBI order is in effect, platforms such as Apple, Google, Meta, OTT players and all other vendors have had to notify customers via an e-order. Customers now need a two-factor certification. People also have to set up a new e-order for frequent payments. The rules also require customers to give their approval each time they need to pay the next payment of over Rs 5,000.
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