Apple (AAPL) Development of the podcast service

Apple Inc. (AAPL) is reportedly developing a paid podcast subscription service, or at least seriously considering launching one. Although Apple has a popular Podcasts app and offers a podcast distribution service on its Mac and iOS platforms, it hasn’t tried to monetize these features so far. Additionally, since Apple’s iPod device and the iTunes Store played a significant role in popularizing podcasts, it’s a logical extension, in the views of some observers, that Apple might consider creating a premium service.

These reports indicate that Apple will seek to offer exclusive content to its subscribers, in part by inviting podcast creators to switch between other platforms, such as those offered by Spotify Technology SA (SPOT), SiriusXM Holdings, Inc. (SIRI) and Amazon. com, Inc. (AMZN). For its part, Spotify has already spent around $ 800 million to acquire various podcast companies.

Apple is reportedly developing a paid podcast subscription …Read the full story

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