App Store purchases soared in H1 2020 due to COVID-19

The ongoing COVID-19 pandemic is said to have caused major changes in the way people use mobile devices like the iPhone, with consumers spending more time with their smartphones and purchasing more apps and games in the first half of 2020 than ‘in the second half of 2019.

Nationwide lockdowns and social distancing measures, such as work-from-home initiatives, have been beneficial for the smartphone and mobile device industry, App Annie’s findings suggest. The report on consumer behavior changes in the first half of 2020 reveals that people have turned to mobile devices for work and entertainment at home, to cope with not being as sociable as usual.

According to the company, app and game downloads from the iOS App Store and Google Play Store exploded in the first half of 2020, registering a 10% increase from the second half of 2019, and representing a 5% increase. from one year to the next. . Global downloads peaked in April 2020, with an annual increase of 25% for the month.

Similar results were found in shifts in spending habits, with consumers spending more than $ 50 billion globally for apps and games in the first half of 2020, on both platforms, adding up to a 10% increase from second half of 2019. Spending peaked in May 2020 at $ 6.8 billion, which the report suggests higher spending a month after peak downloads indicate consumers ‘did’ not only make more use of applications, but derive value from mobile services ”.

Games were seen as the primary beneficiary during the period, overtaking apps with 35% growth in April 2020 compared to average usage in the second half of 2019.

“During this difficult time, we went to get our smartphones,” says the report. “Mobile is our gateway to connection, entertainment, exploration, informationon and creativity. This is a critical time for the adoption of mobile in our daily lives and businesses should prioritize mobile features, updates and launches to meet consumer needs – or risk losing to a competitor who does. ”

Other data points raised in the report include a 25% increase in hours spent in video streaming apps in the first half of 2020 compared to the second half of 2019, a 220% increase in work-related mobile apps such as Zoom and Microsoft Teams, and an increase in the number of daily waking hours spent using the smartphone from 20% on average in 2019 to 27% in April 2020.

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