Analyst Dan Ives says Apple made a mistake by not buying Netflix a year ago

American tech giant Apple it would have taken its brand several notches higher if it bought the movie streaming platform Netflix. That’s according to respected analyst Dan Ives, who believes Apple would have had a stranglehold in the video streaming segment with Netflix among the leading brands.

Ives was of the opinion that the decision of founder and former CEO Steve Jobs and current CEO Tim Cook not to acquire Netflix several years ago was a huge strategic mistake.

While it may be true that Apple could have been better off with the Netflix acquisition, the company has certainly not fared badly over the years and continues to record strong results as it expands to other segments of technology …

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