Amazon has a new iOS app icon design

You may have stopped noticing it, but the Amazon mobile app logo hasn’t changed in centuries – it just said “Amazon” on a blue-on-white shopping cart, and it wasn’t exactly modern.

Now, The Verge noticed that the company has a new “smiley” logo, more colorful and frankly just prettier. It isn’t present everywhere yet, but it is visible in places, like the Amazon app page at Apple’s App Store in the UK.

Image: screenshot: apple / amazon

The new icon has only three elements: Amazon’s smile logo, a blue “haircut”, and a brown background, all obvious nods to Amazon’s shipping boxes (below).

As you can see below, the Amazon app for Android still displays the shopping cart icon, but it will likely change soon.

Image: screenshot: google / amazon

Regardless of what you think of the new design, it will certainly be easier to notice among the other apps, whose icons are often made up of things on a white background (we’re looking at you, Google).

Via: mashable.com

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