Advertisers are teaming up to adapt to Apple’s iOS privacy plans

An alliance of advertising and marketing companies has announced plans to work without Apple’s previous IDFA and adapt to the upcoming Transparency Tracking App in iOS 14.

As Apple prepares to unveil its privacy-focused Tracking Transparency App for iOS users, marketing firm Liftoff announced an education alliance to help businesses transition to the new system. In addition to other marketing and advertising platforms, Liftoff plans to educate companies on how to partner with Apple to obtain key advertising data.

“Apple’s upcoming policy change is one of the biggest changes in mobile marketing in recent years, and our community-oriented commitment gives marketers the tools they need to navigate that change …

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