According to a new book, Dr. Dre lost $ 200 million from his Apple Beats contract due to social media video

Dr. Dre is about to lose a lucrative contract that would make him a billionaire – in addition to $ 200 million – due to an early leak from social media video on purchases. In a new book titled ‘After Steve: How Apple Became a Trillion-Dollar Company and Lose Your Heart,’ New York Times reporter Tripp Mickle talks about the legendary deal between Dr. Dre and Jimmy Iovine to get the Beats Headphones. Mickle added that the couple lost $ 200 million on the original offer after Tyrese’s social media video celebrating the news leaked. Diddy called Iovine about the report after his employee told him not to share it until the deal was inked.

Oral Story of How Dr. Dre Joined ‘GTA Online: The Agreement’ affect. . Iovine pulls up the video and sings as he sees Tyrese bragging about drinking beer on Heineken at a recording studio. When the video text arrives [Tim] Cook, and invited Iovine and Dre to [Apple’s headquarters in] Cupertino, ”read the excerpt.

“He invited them into a conference room for private communication. Iovine worried and feared that Cook would close the deal […]. He told music executives he was disappointed and hoped Dre’s social media outrage did not happen but said the video did not shake his conviction that buying Beats was right for Apple. ”The company was able to use social media fiasco to re-negotiate the parties of the business. Reports initially suggested that the hack was due to the small number of your subscribers from your altar. The technology company bought the headset company in 2014 in a deal worth $ 3 billion from the owners of Dr. Dre and Jimmy Iovine.

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