A new antitrust license in the United States will require Apple and Google to allow third-party application stores and group acquisitions

Councilors Richard Blumenthal, Marsha Blackburn, and Amy Klobuchar filed a new segregation law today aimed at the Apple App Store and Google Play Store. The Open App Products Act [PDF] is intended to provide “transparency, transparency, and implementation standards” to protect competition and increase user rights. Apple and Google, according to the three commissions, have “door control” on the first two mobile systems and their app stores, allowing them to set the rules of the app product.

Under the terms of the bill, which applies to companies that own or manage an App Store with more than 50,000,000 users, Apple will not be able to require advertisers to use the in-app purchasing system yours, and will need to allow advertisers. to distribute apps by selecting app stores. Apple will need to provide “standby access” for iPhone users to install third-party apps or app stores outside of its own Apple App Store, and will need to enable the customer selects third-party applications and app stores as their defaults while still hiding. standard Apple apps.

We have something super exciting and useful in store for all D2C brands. Presentation – Smytten For Brands 💫 Reach and interact with millions of related customers through direct product sampling, targeted advertising & user review only on Smytten. Contact us. Other terms in the bill will prevent Apple from retaliating against developers who intend to distribute applications using other methods, and Apple will no longer be allowed to unintentionally replicate its own applications. The company will need to provide developers with access to operating system interfaces, development information, and software and software features.

In a statement, Blumenthal said the law would break Apple and Google’s competitive edge over the app market while providing mobile users with more control over their devices. “This law will break down the established terrorist walls in the app economy, giving customers more options and small startup technology companies in the fight world. For years, Apple and Google have blinded competitors and kept customers in the dark — a powerful air box while operating as the benevolent gatekeeper of this multi-billion dollar market. I am proud to partner with the Blackburn and Klobuchar Seniors in this successful offensive against Big Tech terrorism. This dual separation bill will help break the ironclad clutter of these technology giants, open the app economy to new competitors, and give mobile users more control over their devices. ”

Blackburn says Apple and Google’s refusal to allow third-party App Store is “a direct attack on the free and fair market,” and Klobuchar said the law would level the gaming space and would ensure “fairness and transparency.” competitive market. ” In an interview with Reuters, Blumenthal said he saw “devastating damage” of both companies “very angry on several levels.” He said he expects fellow legislation in the House of Representatives “soon.”

“Since our inception, we have always put our users at the center of everything we do, and the App Store is the cornerstone of our work to connect developers and customers in a safe and reliable way. The result has been an unexpected tool of word development and innovation, one that supports more than 2.1 million jobs in all 50 states. At Apple, our focus is on maintaining the App Store where people can be confident that all the application must meet our strict guidelines and their privacy and security are secure. ”

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