Technology execs have challenged as never before as they led their companies through pandemic challenges two years ago. Faster than previously thought possible, most successful customer success and staff conversions and innovation and innovation acceleration. During the pandemic, a large number of companies fell further behind.
By 2022, we believe this story will continue, but with a slight twist. For the most part of 2020 and 2021, technology innovations are facing short-term decisions and responding to unexpected movements. In 2022, they will turn to solving long-term challenges. The best performers will foster a customer-centric approach to technology that enables their company to quickly adapt business plans and capabilities to meet future customers and employees with change, creation, and reform. We call it future compatibility, and our data shows that future compatibility companies outnumber their peers by 2.8 times.
What trends will differentiate the relevant companies in the future from beige in 2022? Here is a look at some of Forrester 2022 forecasts for technology executives:
Hack-cutting technology execs will jump from digital to human-centered technology change. Ongoing digital marketing and failed returns on IT investments are forcing companies to find new ways to drive value in emerging markets. Leading companies will address this problem by opening up their workforce and launching a new era of change that incorporates person-centered technology initiatives that form a strong link between customer experience (CX) and employee experience . In the end, this will result in a very competitive and productive opportunity. The emergence of a technology talent will create wide gaps until new allergy models go viral. Tech execs’ slow transfer to future fit talent skills has resulted in a painful talent deficit. IT companies face the highest turnover and see the longest time to fill open positions among all companies. The result is a shift in the demand for technical skills, a deep supply. In response, future compliant companies will use cloud-based, altar-based architecture and get low-cost, no-code solutions to reduce their need for advanced technology solutions more than. They will also switch to new source-based templates. Companies that do not accept in the face of this challenge will resort to promotional fees to attract talent, which in turn leads to (which is negative) financial impacts for their company and the general talent market.
Forced, the rapid pace of technology will worsen technology debt for 60% of companies. Companies are rapidly delivering new digital capabilities to serve their customers. While these initiatives have short-term benefits, most companies will see long-term impacts in the form of inflated technology debt. Future compliance companies will successfully tackle technology debt by sharing equity with their business partners to deliver seamless, end-to-end CX across short-term execution tasks of fast execution with long-term approaches to renewal , performance value streams, and CX ecosystem – all while modernizing their tech architecture and moving to the cloud.