New Apple video encourages application developers to switch to subscription models

Apple is increasingly encouraging app developers to switch to a subscription model, not one-off purchase costs or in-app purchases, in order to unlock features.

Continuing this with new videos on the developer site …

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Elevate, Dropbox, Calm, Bumble developers will share ways to create a superior customer experience by continuing to provide value throughout the subscription lifecycle. Featuring: Jesse Germinario, Elevate; Ly Nguyen, Dropbox; Tyler Shafer, calm. Sarah Jones Shimmer, the bubble.

The appeal for developers is obvious. Subscriptions generate sacred benefits, recurring income of high-tech business. However, the user seems to be less persuasive. According to a survey in July, most users of iOS apps want one-time payment to subscriptions.

However, developers who appear in video that may be shot at WWDC claim that subscriptions will benefit not only developers but also users. They suggest that the subscription model gives users the opportunity to evaluate the value of a service without a larger one-off payment. Providing funding for the ongoing development of the application Developers are given incentives to ensure that they continue to provide what they want.

Apple advises developers to make clear announcements and make the registration process easier.

When telling subscriptions in apps and marketing materials, use clear, consistent messages to make it easier for users to recognize the value of offers. Include subscription value proposition, concise action request, clear pricing and subscription terms.

Please simplify the purchase flow and ask the necessary information in advance. If you take too many steps or the user takes too long to sign up, the conversion rate of the subscription will decrease.


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